Recent Work
BRAND STRATEGY: SpEYER Legacy School
With a growing number of parents opting to send their children to public schools, Speyer found itself needing to relay its value proposition within a dwindling market.
After establishing the institution’s first-ever marketing department, I revamped Speyer’s brand communications strategy to ensure target audiences were accurately identified and that messaging to those audiences was clear, specific, actionable and measurable.
The results exceeded business and marketing objectives with a 77% increase in website traffic and a nearly 5% increase in applicants.
Global CAMPAIGN MANAGEMENT: Pfizer
How do you outsell a competitor that is cornering the market with a cheaper, less effective version of your product? You deliver the right messages to the right audiences in the most creatively effective global PR campaign possible.
Using a combination of brand storytelling, social media marketing, strategic partnerships and targeted press outreach, I helped to secure media coverage for Prevnar13 in more than 172 articles in more than 8 countries, reaching more than 116 million people.
COMMUNICATIONS PLANNING: Cake Cause MARKETING
Cake Cause Marketing wanted to be viewed as the go-to cause marketing and online fundraising website for digital sponsorship between businesses and nonprofits. There was just one problem—as a new tech startup, Cake was a completely unknown company. In order to achieve this goal, Cake needed to identify its target audiences and establish its brand value proposition in an increasingly saturated tech market.
After conducting extensive market research, I developed a communications plan focused on targeted messaging, thought leadership and press outreach to promote brand affinity and endear the Cake brand to current and potential stakeholders alike.